The Semina collection is a collaboration between Biclot and Earthncycle.
It draws a parallel between fashion and agriculture, between humanity and nature. Sowing a field follows a cyclical process—planting, germinating, growing, harvesting, and planting again—creating a self-sustaining cycle.
This cycle is a repetition of careful, attentive gestures—much like the daily ritual of a woman dressing herself, carried out with care and dedication.
Choosing pieces from this collection is like planting a seed for more sustainable fashion:
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- because the garments are crafted from a “biodiversity” of innovative natural fibers using low-impact technologies
- because modular design inspires those seeking a style that reflects their personality and core values
- because the collection supports the use of Italian raw materials, a transparent production process, and local craftsmanship.
The graphics, inspired by satellite images of vast agricultural landscapes, guide and inspire the urban woman who makes conscious, ethical choices.
The communication campaign in created in collaboration with Ambra and Tea from anagramma